yes you can. You can apply for EB-1 "executive of multinational company" without have to go through L-1 (of course you can do that, but L-1) is not a pre-request for EB-1. The company will need to justify that your position is an "executive" one rather than manager. They will ask specifically on your job describtion, sometimes JD of your boss and JD of the people you're managed.
The only difficulty will be to build a strong case for "Executive position" if your company is not a very big one and there are not a lot of people under you in China office.