当然不是明面上的，是我的interpretation。人家明面上的statement是：”We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.“ 就是说做的是shapewear和underwear，拿出来穿在外面，可不就是跟没穿一样。😁

再引申一下，skims这个品牌名本身就是skins + Kim 组成的，“second skin”也是她家常用的宣传语，所以说她家的品牌理念是穿了跟没穿一样，也不算过度解读。